If you want a medical examination, click on the APP on your mobile phone to make an appointment; use your mobile phone to select the hospital's “order†in advance, and you don't have to worry about queuing for registration early in the morning... In 2015, the mobile medical health market was eye-catching. So, how will this market develop in 2016?
Aspect 1: "The predator" enters the mobile medical market
The large amount of investment continues to make the mobile medical market in 2015 continue to be hot. Relevant information shows that Huakang Mobile Medical received RMB 200 million in financing in April 2015, which is one of the largest single financings in the mobile medical field in 2015. The first health care industry in the United States listed in the United States, Ikang Guobin also entered the mobile medical market that year, launched the "Guideline" doctors and patients communication platform in April. In May, the mobile registration medical platform “medical treatment 160†received 130 million yuan of financing.
At present, the Internet giants Tencent, Alibaba, Baidu are also in the mobile medical market. Tencent and Baidu entered the field through investment registration network and medical care network respectively. Ali mainly increased its layout in the field of medical services and drug distribution. In addition, Huawei, Xiaomi, and 360 have all entered the field.
"In the medical field, the addition of 'Internet +' will first be reflected in mobile medical care," said Zhang Ligang, chairman and CEO of Aikang Group.
Experts say that mobile medical care is bringing important changes to the user's medical model. First, it can amplify scarce doctor resources, and doctors can use flexible time to provide flexible online consultation. The second is to connect the doctor and the patient's appointment time through the APP, greatly reducing the time the patient waits in the hospital and stays in the hospital.
Lin Wenbin, an analyst at Analysys think tank, believes that the habit of online medical consultation will be further formed in 2015, and the business model is further clear. These characteristics will continue to increase this year.
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