"Tencent used to sit in the VIP box to watch the ball. Now it is directly forming the team to play." A mobile medical person commented on Tencent's recently launched "Teng Ai Doctor" product. Prior to this, Tencent had invested in the micro-medicine group that focused on grading medical treatment, the clove garden with doctors' foundation, and the largest medical platform for doctors in China.
It is reported that Dr. Teng Ai is a team that has been invented by Tencent. It was established in October last year and is composed of senior people in the Internet field such as Tencent and Thunder. It has completed the angel round of financing. Dr. Teng Ai intends to use a new model to create a medical system that combines online and offline. This also marks the official entry of Tencent into the mobile medical field as a master.
So, what do Tencent want to do? Will there be an impact and coincidence for companies that have already ventured into mobile healthcare and Tencent’s own investment?
What does Teng Ai doctor want to do?
After downloading APP Teng Ai doctor, you can find that it is completely built for doctors. The function is: three steps for doctors to build WeChat website, communicate with patients with their own public number, team formation to facilitate communication between doctors and assistants, medical design for doctors The plug-in makes it easy for doctors to view data outside the hospital.
Ding Wei, vice president of Tencent, said that Teng Ai doctor platform will connect hospitals, doctors and patients, and provide customized services for both doctors and patients through Tencent's big data technology and experience in smart medical care.
This is very clear. Tencent is doing a link to doctors and patients through a social platform, which is simply a medical version of WeChat.
According to Tencent's public information, there are currently 9 major doctor groups stationed in the Teng Ai platform, including brain science, cardiovascular surgery, plastic surgery, oral cavity, gynecology, etc., almost all medical categories, there are hundreds of doctors.
Ding Wei said that the first batch of doctors signed are freelance doctors, but more hospitals and doctors are welcome.
Obviously, "Tencent's idea is to start from the doctor's side, first to do the doctor's service tools, cover all the doctor's work needs, help optimize the workflow, and then gather a certain amount of quality doctor resources, then guide patients from WeChat or QQ Come in, communicate with doctors and patients on the platform, the ultimate goal is to become a platform for communication between doctors and patients." A person in charge of Ping An Good Doctor said.
Why do you want to lay out the doctor's side?
In the medical field, China's quality medical resources are scarce, and the strength of this group of resources will determine his success or failure in this field.
Therefore, Tencent is very clever to see this, if all the previous subsidies to the client side, it is difficult to achieve the effect of other 020 sub-sectors in the medical field. Some mobile medical companies such as Dr. Chun Yu, registered network, etc., have already realized this.
"If a platform can bring together the best doctors in China and maintain a certain level of activity, it is not difficult to become a traffic portal and realize traffic flow. Moreover, what Tencent does not lack is traffic."
A senior executive who seeks medical consultation also believes that Tencent will not do heavy products for mobile medicine, but will be lightweight.
At present, including the Lilac Garden, Dr. Chun Yu, and Ping An Good Doctor are all located in the pre-consultation, mid-diagnosis and post-diagnosis, but they have been in the exploratory stage of exploration. There is no good business model yet.
Therefore, Dr. Teng Ai is still based on the social platform on WeChat. If doctors and patients of a certain scale are gathered, all the products for doctors and patients will definitely enter the commercial promotion, or even enter the store.
"This is the same as WeChat's current model. Teng Ai doctors can become advertisements for patient advertising circles or doctors."
Can it be successful?
According to the above information, after Dr. Teng Ai became a WeChat on the medical board, through the high-frequency interaction between doctors and patients on this platform, it is possible to complete the fact that WeChat can't bring together the doctors and patients.
Starting from a doctor, driving a patient through a doctor, and finally realizing the flow of traffic on the advertisement, is an effortless good deal for Tencent.
Before Dr. Teng Ai did not appear, Tencent had launched Teng Ai. Sugar Doctor through the blood glucose meter hardware as an entrance but it was not successful. This test water once again allowed Tencent to prove that its advantage is still social. It must be connected with people. Relationship chain.
Compared with Ali's layout of medical e-commerce, Baidu searched for the Nuggets, Tencent through Teng Ai doctor to find out what they are best at.
At present, the mobile medical field is still in the Spring and Autumn Warring States period. More mobile medical industry people believe that Tencent's arrival is not afraid, and it will not do heavy medical treatment at present. But after having the traffic, will Tencent go deeper and deeper? Once involved, it will inevitably escape the test of the medical industry policy and business model. After all, both Ali and Baidu have been in the medical field.
Like Internet medical expert Liu Qian, mobile medical is destined to be a cautious slow business before medical resources can be rationally allocated in China.
Tencent CEO Ma Huateng also expressed deep feelings at the meeting of the two conferences on Internet medical proposals this year. "Tencent has done a lot of research on Internet medical treatment, but this industry is quite complicated." Therefore, even if there is huge traffic, I want to be in the medical field. "To eat" can only be a dream.
Qingdao Beautiful Skin Biotechnology Co., Ltd , https://www.hafilleresthetic.com