Pharmaceutical companies need to make innovation strategies for consumers

Analysis of existing pharmaceutical investment market and forecast of future market; establishment and maintenance of pharmaceutical investment information database; survey of consumer psychology and behavior; forecast of consumption trend; brand promotion, consumption guidance; analysis and monitoring of competitors; pathway research; The sales target is to formulate a market development plan; the Planning Department will work out plans for marketing, product, promotion, image, etc., and implement it together with the sales department and customer department; the existing product research and new product market forecast; and provide market information for the company's new product development. .

With the intensified competition in the pharmaceutical product marketing market, more and more pharmaceutical products with the same or similar functions are on the market. The theory of market economy tells us that the number of competitors is determined by the level of profitability; but since the State Food and Drug Administration has explicitly instructed all pharmaceutical companies to pass the GMP (Pharmaceutical Production Quality Management) certification, the existing pharmaceutical companies have Half of it closed, but in the subsequent marketing market competition, more than 2,000 newly approved pharmaceutical companies mushroomed.

However, in today’s era, some state-owned pharmaceutical companies still pursue the traditional production concept of the buyer’s market, but do not apply the concept of integrated marketing for pharmaceutical investment promotion. However, in the current market economy period, the seller’s market appears due to oversupply of commodities. As for various marketing issues, some companies are unprepared for the buyer's market and blindly sell the products along with the big flow. As a result, the company's cash flow is difficult, and it is therefore in a state of suspension or semi-discontinued production.

The investment promotion business of pharmaceutical companies still stays in the traditional investment promotion mode. There is no good way to break through. However, in the fierce market competition today, it is necessary to establish an invincible position and a good investment strategy is necessary. Indispensable. How to successfully do a good job in pharmaceutical investment is a headache for pharmaceutical investment companies. Doing a good job in pharmaceutical investment promotion strategies requires gradual and orderly progress. It is not ready to blindly go for investment. It is doomed to fail.

In addition, from the perspective of drug incentivists, the current pharmaceutical investment companies find it difficult to see only the pessimistic side, instead of seeking solutions, and thus find it difficult to attract investment. For pharmaceutical investment promotion companies, they should seek development in adversity and find ways. Innovative marketing model, so that pharmaceutical investment promotion companies to facilitate investment. The pharmaceutical agency network expresses the innovation of pharmaceutical investment based on consumer demand: its fundamental goal is to accurately target customers and thoroughly understand the behavior and motivation of targeted customers.