Marketing Strategy for Baby Food Stores

First, we must implement a membership-based marketing strategy to make a statistic on the amount of food purchased by each baby, and then make a prediction. When the baby is about to finish eating, it is necessary to call the customer. At the same time, they will ask if they want to deliver the food. The loyalty of membership-based food products is high, and shunting rarely occurs.

Second, hire a retired pediatrician to answer customer-related questions on a regular basis at the store's door!

Third, in the store opened up a baby products, knowledge of children's food garden may appear problems: First, the supply is not sufficient (in advance to find a good supplier, after the shop all the energy should be placed on the operation, if you have to worry about the source , will affect the stability of business) Second, some babies have adverse reactions after eating. (Some babies will have diarrhea, and will return to normal after two or three days. If this continues, you should ask your mother to go to the hospital for an examination.)

Competitor: The baby food store is the most cutting-edge baby product store. At present, there is almost no baby products store in the baby products market. The biggest rival of the baby products store is nearby supermarkets. Food in supermarkets also accounts for a large proportion, and food manufacturers have inclinations toward supermarkets. However, supermarkets and suppliers do not agree with each other and are full of variables. The most important thing is that there are no salespersons in supermarkets. In this way, they explain in detail that their cooperation methods are destined that they will not have professionals. At best, they only recruit one promoter. Promoters do not have a sense of belonging. She cannot be as devoted and professional as we are. Therefore, we must be able to exceed supermarkets.