Last month, Dr. Chun Yu’s “Pu'an Chunyuyun Hospitalâ€, which was built in Guizhou, was unveiled for the first time. This is the first offline hospital opened by Dr. Chun Yu in China. In this regard, Chun Yuyun Hospital Director Chen Lei said that the cloud hospital currently provides online consultation and consultation functions, but in the future will further improve cloud medical imaging, electronic prescription outflow, electronic medical records and other functions. He said that this is an attempt by Chunyu to bring online medical resources to the central and western regions. Chunyu hopes to accurately transfer medical resources from the cloud to the central and western regions, helping to improve local medical capabilities.
In the past, just after the 5th anniversary, Dr. Chun Yu also launched another important strategy to adjust all future service providers with online consultation needs, including hardware manufacturers, APP, website, WeChat public account, etc. Doctor's online consultation service. In other words, in the future, users can enjoy online consultation services on any platform that accesses Dr. Chun Yu without downloading and logging in to Dr. Chun Yu. This means that Dr. Chun Yu began to officially open its services free of charge.
On the one hand, the layout of offline hospitals is set up. On the one hand, the free service is started. The two steps of Chunyu doctor are the pieces that are explored in two directions, or are they related to each other?
The hospital under the opening line is landing, free open map diversion
As we all know, Dr. Chun Yu has hundreds of thousands of registered doctors and tens of millions of registered users. It can be said to be an important bridge connecting doctors and patients. However, due to national policies, industry thresholds, etc., the annual consultation volume of nearly 100 million times is not easy to realize, which is also the common difficulty faced by domestic Internet medical care.
If you only engage in health consultation, Internet medical companies cannot provide meaningful medical services and it is difficult to establish their own business model. The final direction is to try to cut into the medical market, but if there is no offline hospital as a support point, Internet medical treatment is very difficult. Dr. Chun Yu also launched his own clinic plan before adopting the “light asset†medium insurance mode to link to offline hospitals and carry out cooperation through cooperation. Although it is a brand of Chunyu clinic, it is more like a VIP clinic in a hospital. It is not a clinic in the true sense. Chunyu “Personal Doctor†seamlessly connects the health services of the platform with the offline medical treatment of the cooperative hospitals. By providing a service fee, the company provides a one-stop VIP service from consultation to diagnosis and treatment, and brings patient resources to the hospital. income.
The establishment of the Spring Rain Cloud Hospital is to take the offline clinic to break through the policy dilemma and directly transfer the platform users to their own hospitals into customers, forming a complete closed loop from consultation to diagnosis and treatment. Its purpose is essentially different from the previous 300 clinic programs. The reason why Dr. Chunyu chose Guizhou is not because of the attraction of the local medical market, but because of the tilting policy of Guizhou, which can smoothly realize the landing of Internet medical care. If the progress is smooth, the future cloud hospital will likely replace the Chunyu clinic as the main force under its layout.
Looking back now to see Dr. Chun Yu's free open strategy, it will be easy to understand the true intention of doing so. On the surface, it provides value-added services to service providers who need online consultation. In fact, these hardware vendors, APPs, websites, and WeChat public companies have won high-quality advertising positions and become their own low-cost or even free navigation platform. Of course, as a whole, the two sides are still mutually beneficial and win-win situation. In the long run, it is undoubtedly more conducive to Dr. Chun Yu.
The free opening and opening of the hospital, it seems to be two different directions, but the actual is a related game. In order to achieve business, the hospitals under the opening line will conduct diversion for the business, forming a complete closed loop from consultation, triage, and diagnosis, and depicting a future executable business model.
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